Asset Use Agreement

The Greater Zion brand, including logo, marks, images, video, and any other brand assets are the intellectual property of the Greater Zion Convention & Tourism Office and should only be used with approval from our office. 

The Greater Zion brand is trademarked and usage of our brand assets is restricted.

  • Access to our media assets (photo and video) are reserved for direct tourism-related purposes and use by tourism-related identities, as they are developed with and governed by tourism tax dollars.
  • Use of the term Greater Zion as part of your business or brand name, and use of Greater Zion media assets in direct relation to your brand identity is not proper. 
  • It is not appropriate to attach the Greater Zion brand to a specific entity or offering, or to imply that there is a direct relationship between the business entity and Greater Zion.
  • Use of all Greater Zion assets must be clearly attributed. 

The term Greater Zion represents the area’s identity as a whole. In this way, Greater Zion belongs to the community and we encourage using it to describe the area where a business or entity is located, but for clarity, there must be clear distinction between the Greater Zion brand assets and the business identity of an individual business.

The Greater Zion Convention & Tourism Office is an entity of Washington County Government. As a government entity, we must be careful not to play favorites. Improper use of the brand name and assets by any entity to use as part of their brand name and identity to give the impression that we are somehow in partnership constitutes a misuse of the brand assets.

By downloading, copying or making any use of any image, video, or logo, you acknowledge that you have read, understand, and agree to this Asset Use Agreement. If you do not agree to these terms, do not copy or use the assets in any way without express written permission from the Greater Zion Convention & Tourism Office. These images and assets are provided by the Greater Zion Convention & Tourism Office for your “royalty free” usage.

You may use these assets to promote Greater Zion, Utah Tourism within your business in the following media:

  • Promotional/advertising materials
  • Editorial and catalog layouts
  • Web and online design
  • Multimedia presentations and video/film productions or broadcasts

When images are used, the photographer and/or Greater Zion Convention & Tourism Office (Courtesy of…) must be credited. Specific credits for each photo or video on each asset’s detail page. The Greater Zion Convention & Tourism Office reserves the right to cancel usage of these images/assets and request the termination of use of any digital files at any time. All copyright is retained by the Greater Zion Convention & Tourism Office. We provide these assets on an “as is” basis. You are solely responsible for your use of the assets. Any misuse of an asset or breach of this Agreement will be cause for the Greater Zion Convention & Tourism Office to discontinue providing these assets to you for future use.


All published (electronic or print) images must be accompanied by a legible copyright notice to Photographer and Image caption.


Asset users will not alter images in a way that would falsify or misrepresent the original image. No additions or custom photoshop work may be done.

Transfer and Assignment

Greater Zion Convention & Tourism Office asset users may not assign or transfer this agreement or any rights granted under it. No amendment or waiver of any terms is binding unless set forth in writing and signed by all parties—Asset User, Greater Zion Convention & Tourism Office, and Photographer. This agreement incorporates by reference Article 2 of the Uniform Commercial Code and the Copyright Act of 1976, as amended. To the maximum extent permitted by law, the parties intend that this agreement shall not be governed by or subject to the UCITA of any state.

Revised November 6, 2020